A decade has passed since William Grant & Sons bought Tullamore D.E.W. whiskey. Since then Tullamore D.E.W. has seen its sales more than double over the last 10 years and it is now the second largest Irish whiskey brand in the world. Orginally established in Tullamore Co. Offaly in 1829, Tullamore D.E.W. took its name from its general manager and later, owner, Daniel E. Williams. Tullamore town was the scene of the world’s first ever recorded air disaster in 1785, A hot air balloon was taking off in the centre of the rural town when it became snagged on a chimney. This brought the balloon down, crashing into homes and setting them alight.
The ensuing fire destroyed a portion of the town, but was rebuilt, giving rise to the town’s coat of arms, a Phoenix. In recognition of this, a carved phoenix now sits at the entrance of the Tullamore D.E.W. Distillery.
The Tullamore Dew Phoenix Blend, first launched in 2014 to celebrate the opening of the brand new distillery in Clonminch, Tullamore is now the focus of celebrations by William Grant to celebrate their achievements with Tullamore Dew since 2010. This legendary cask strength Whiskey matured using combination of American and European oak is noticeable for its notes of rich toffee with vanilla and cinnamon spice.
In 2020, as we in Ireland emerge from lockdown and the brand and William Grant & Sons celebrate 10 years of success together, the Tullamore D.E.W. Visitor Centre in Tullamore town will officially reopen its doors to the public on, 29th June, 2020.
Tullamore D.E.W. have commissioned Irish artist, Claudine O’Sullivan, to create an illustration of the famous Tullamore D.E.W. Phoenix. They are now running a competition to win a bottle of the Phoenix blend and copies of the artwork.
To enter to win the bottle and the art piece, visit: www.tullamoredew.com/RisingFromTheAshes and tell them what what are you most looking forward to after all of the COVID 19 restrictions have been lifted. The competition will run until 5th July.