The Largest ever global promotion of Australian wine will launch in April and wine buyers around the world can connect with Australian wineries to do business in a first-of-its-kind virtual platform which will launch on 27 April, 2021. Australian Wine Connect is a new framework for doing business at a time of reduced travel, cancelled trade exhibitions and more emphasis on digital interactivity. The always-on platform will offer business-to-business matching services for retailers, importers and on-trade in the key markets globally including Ireland.
With over 230 exhibitors and total of over 1900 wine products, Connect will be a go-to resource for Australian wine over the next 12 months. Trade will be able to conduct business with Australian wine brands in the Expo, as well as to explore and educate themselves about Australia’s extraordinary and commercially robust wine scene.
Once registered, attendees can access the Expo featuring powerful search tools to allow global trade to browse Australian wines and wineries by region, style or variety and start conversations with the right brands to foster lasting relationships.
The Discover section surrounds the visitor with Australia’s spirit of innovation,by showcasing its 65 diverse wine regions. The Conversations section will feature an ongoing series of live gatherings, including quarterly panel discussions, a monthly deep-dive into key varieties and virtual tastings targeting individual markets around the globe.
The launch event will introduce Australian Wine Connect to the international wine trade. Presented by well know Australian wine writer, Mike Bennie the launch will include a series of conversations with some of Australia’s cutting-edge winemakers and offer a preview of the platform’s many features and activities over the next twelve months.
For further information please contact:
Laura Jewell, Regional General Manager, UK/EMEA
Phone: +44 (0)7702 159466